The firm (i.e., me) is committed to some yellow page advertising for the upcoming year, and we have to have the information for the ads to Aubrey the sales rep by Friday. However, we can’t advertise as Curry & Swisher because that firm won’t be actively practicing past the middle of October. That time frame is nailed down tightly so that I don’t have a big chunk of down time during the transition as Amy winds up the campaign and, with a fair wind, assumes the Family Court judgeship. Drat. The new firm is in the process of forming, but we aren’t at the point of announcing any details yet. One thing that we must have immediately is a name for the new firm -- An ad for "The Unknown Law Firm" just doesn't have a whole lot of pizzazz.
And sooooooo - A contest!! NAME THE NEW FIRM!
I’ve been thinking -- sort of “kidding on the square” about possible firm names. How about “Uriah Memorial Legal Group”? (For context, see a post in a week or so.) Or maybe “Armageddon Legal Group,” that's the one I like the best. One of my other favorites is “MyLawyerCanBeatYourLawyer Legal Group”. But perhaps there’s something better available.
1 - No proper names of any lawyers involved. No “Curry,” no “Smith.”
2 - Must end in “Legal Group.”
3 - Must not give the appearance of connection with any public agency (i.e., “Fairmont Legal Group” would imply connection to the City of Fairmont, and that’s a no-no) or otherwise be misleading ("Best Damn Lawyers in WV Legal Group.")
4 - No doublespeak - i.e., no “certified,” “integrated,” “general,” “universal,” “innovative,” “advanced,” or meaningless blather like that.
The prize, the prize - OK, a veritable cornucopia from the bottomless bookshelves:
For (1) the name adopted or (2) if no entry is adopted, the best by the capricious standards of me and my mystery partner:
Living is Forever, by J. Edwin Carter (Quirky but fun philosophical novel, a pristine paperback)
This Land is Their Land, by Barbara Ehrenreich (New hardcover, lots of highlighting for review purposes)
The Making of a Country Lawyer, by Gerry Spence (Hardcover, great shape)
Blasphemy, Douglas Preston (Hardcover, Like new)
Enter early, enter often, but enter soon.